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South Eastern Dreamers Cricket Club crestDreamers CC

Strategic development plan · 2025–2030

Strategic plan

Over the five years to 2030 the club aims to consolidate its position as a leading sporting organisation by investing in player development, expanding pathways for juniors and women, enhancing facilities, and strengthening governance and community engagement.

Our vision

To be recognised as a premier cricket club that fosters sporting excellence, nurtures personal growth, and champions inclusivity for all individuals, regardless of age, gender or background.

Our mission

To provide a holistic cricketing environment that promotes player development, leadership, community spirit and competitive excellence, enabling individuals to reach their potential both on and off the field.

Our values

  • Inclusivity
  • Excellence
  • Integrity
  • Community
  • Development

Senior cricket development

Expand senior teams
Grow to four senior men's teams by 2030, catering for different skill levels and aspirations.
Elite performance programs
Introduce high-performance training squads, led by accredited Level 2 and 3 coaches.
Leadership pathways
Implement a Captaincy Leadership Program to develop future club leaders.
Player retention
Create a strong club culture through mentoring, social engagement and welfare programs addressing mental health, fitness and career development.
Tournament participation
Aim to qualify for regional and state-level competitions to elevate competitive standards.

Junior cricket development

Pathway establishment
Implement a complete junior player pathway from Woolworths Cricket Blast (ages 5–8) through Under-12s, Under-14s and Under-16s competition cricket.
School partnerships
Forge partnerships with five local schools to run regular cricket clinics and interschool tournaments to boost grassroots participation.
Coach development
Train at least 10 new Level 1 accredited junior coaches by 2027, ensuring age-appropriate, engaging and skill-based coaching.
Parental involvement
Develop a “Parents as Volunteers” strategy including team management, scoring, first aid training and event support.
Junior academy
Establish a Junior Cricket Academy to offer specialised coaching to talented youngsters and provide a clear transition into senior teams.

Women's cricket development

Women's teams
Launch two women's cricket teams, one social and one competitive, by 2028, competing in local competitions.
Female participation growth
Host annual “Girls Cricket Come & Try Days”, aiming for a 20% year-on-year increase in female registrations.
Coaching and umpiring pathways
Provide subsidised Level 1 coaching and umpiring courses specifically for women involved in the club.
Inclusive facilities
Upgrade club facilities to provide female-friendly change rooms and amenities by 2029.
Leadership representation
Ensure that women occupy at least 30% of positions across the Club Committee and Sub-Committees by 2029.

Governance and club management

Board development
Introduce skills-based recruitment for Board positions, ensuring expertise in governance, finance, marketing and cricket operations.
Sub-committee structure
Create Senior, Junior, Women's Cricket, Finance and Facilities sub-committees for better operational focus.
Policy framework
Implement formal governance policies covering safeguarding, diversity and inclusion, financial management, conflict of interest and risk management.
Volunteer management program
Launch a structured volunteer program with role descriptions, induction sessions and annual volunteer awards.
Compliance alignment
Regularly review club policies to ensure alignment with Cricket Australia's Good Governance Framework.

Facilities and infrastructure

Clubhouse
Obtain a newer council facility in the Cranbourne East, Clyde or Clyde North area, with unisex change rooms, disability access and player lounges. Additional grounds will be required as the number of teams grows.
Indoor training facility
Partner with local private providers to access year-round indoor cricket facilities.

Risk management

Volunteer shortages
Formal volunteer recruitment and retention programs.
Player recruitment
School engagement, digital marketing and “Come and Try” events.
Facilities delay
Early engagement with local council and grants offices.
Compliance breaches
Annual board and volunteer compliance training.
Risk register
A dynamic Risk Register reviewed quarterly at Board meetings to address emerging risks proactively.

Monitoring and evaluation

Measured at the end of each playing season.
Annual strategic review
Formal review at the end of each playing season measuring performance against key performance indicators.
Player growth
Increase total registered players by 15% annually.
Women's teams
Launched by Year 2.
Facilities
Upgrade on schedule by Year 3.
Volunteers
Volunteer base growth of 10% annually.
Mid-term review
Comprehensive review in 2027 to recalibrate the plan based on achievements and challenges.

Interested in playing, coaching, volunteering or sponsoring as the club grows? Get in touch.